“The sari is experiencing what is conceivably its most rapid reinvention in its 5,000 year history. It makes the sari movement one of today’s most important global fashion stories, yet little is known of its true nature beyond South Asia. Women in cities who previously associated the sari with dressing up are transforming it into fresh, radical, everyday clothing that empowers them to express who they are, while designers are experimenting with its materiality by drawing on unbounded creativity. For me and for so many others, the sari is of personal and cultural significance, but it is also a rich, dynamic canvas for innovation, encapsulating the vitality and eclecticism of Indian culture. With last month’s news that it has become the world’s most populated country, India’s significance within contemporary culture is vast, and the sari foregrounds the country’s undeniable imagination and verve, while asserting the relevance of Indian design on a global stage.”
- Words by The Offbeat Sari Curator Priya Khanchandani